25 Low Cost Advertising Tips

If there is one mistake small town businesses make more often than any other it's, "What ever is left over, we'll use for advertising."

Marketing and advertising is an investment, not an expense. I know it sure seems like an expense to me when I'm writing the check, but trust me it's not.

Without enough money put aside for advertising your sales can go down and you suddenly have less and less for promotion.

What is mobile marketing?

As it pertains to this article, mobile marketing is marketing on or with a mobile device.

I recently had an opportunity to sit down with Mike Craig of Ruxter Mobile Marketing. In my discussions with him, I had you in mind and asked him the questions that I think most businesses are curious about when it comes to mobile marketing.

We hear a lot about SMS and Apps. What do you suggest for the small- to medium-sized business?
It's important to keep your goal in mind, which is to provide your consumers information that is easy to find. An application will require a smartphone. Using SMS will connect directly to most mobile phones and can be used as a great connection tool. It boils down to selecting an application or optimizing for your consumers. Not all consumers have smartphones, but the majority can receive SMS. You want to select the option that is available, discoverable and presentable to your specific target market.
SMS doesn't limit the type of phone consumers have; this is important to remember.

Over the next few years, you will see trend that mobile marketing effectiveness will have a lot to do with mobile browser capability and less about apps. Mobile web browser capability is important, and it's where we will see the growth. Invest in something that is more open — don't limit who can see or receive your information.

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Marketing Ideas for Retailers

Small business owners can easily get too involved in the day-to-day operations of their retail stores to spend any time brainstorming marketing ideas or promotional events. Some retailers worry that marketing is too expensive, others may find it too time consuming. Without announcing who you are and what you sell, how will anyone know? Here are 50 marketing ideas for retailers.

Withdrawing money From Moneybookers Account:

When anyone wish to withdraw the funds from their Moneybookers account, they will have a few options to choose from. The most common method for making a withdrawal is to have the money transferred to a nominated bank account.It is also possible to have the funds credited to a VISA credit card or receive them in the form of a check. There are fees associated with all withdrawals from the accounts.