Assignment Of E-commerce:
Executive summary:Utshob.com is one of the best website facilitating online shopping and sending gifts to all cities in Bangladesh. It starts journey from 2004. Its main office is in USA. Its operate business in Dhaka city to whole Bangladesh. Utshob website starts developing in India. Utshob combo is totally a new idea in e-commerce market. Most of the seller offer individual product in their webpage. But in Utshob combo customer can get more then 4 products in a click. So it is easier for buyer to choose the product rather then spending more time to find out product in different category.
This is only one way courier means whole over the world to Bangladesh. This is their main job. They are taking some initiative to expand their business area like wedding planner, travel agent etc and these will be lunch in very soon. In present day almost 4000 items are available in web page. Almost 3000 loyal customer they have in all over the world. assignment of e-commerce
Utshob.com is one of the best website facilitating online shopping and sending gifts to all cities in Bangladesh. It offers incredible services in sending gifts to Bangladesh and makes shopping a memorable one. If any customer who is looking for some outstanding service providers facilitating online shopping Bangladesh, look no further than Utshob.com. Send gifts to Bangladesh conveniently and more easily using Utshob.com’s online shopping mode. Customer can purchase different kind of products as Utshob.com houses more than 4000 items in their rack list. Customer can send gifts to Bangladesh such as flowers, sarees, cakes, cell phone, shalwar kameez, digital camera and many more to any city in Bangladesh. assignment of e-commerce
Chapter One
1.1What is ecommerce?
The online process of developing, marketing, selling, delivering, servicing, and paying for product & services transacted on internet worked, global marketplace of customer, with the support of a worldwide network of business partners.
“E-commerce describes the process of buying and selling or exchanging of product, services and information via computer networks including Internet”. assignment of e-commerce
1.2 Present situation of eCommerce
Electronic commerce has changed the outlook of traditional business trading behavior. It is now common to see business-to-business B2B business-to-consumer B2C and consumer-to-consumer C2C commerce on the Internet. However another type of model consumer-to-business C2B is seldom found. A possible reason for this phenomenon is transaction cost to unite a group of candidate buyer’s common needs and preferences to buy a product or service is uneasy. To establish a successful business model in the electronic market however these processes have to be implemented. Collective purchasing is not new to the traditional business. Friends sometimes invite each other to go to a restaurant for a meal and share the expense. People join a tour to share the expense of transportation hotels and other expenditure. In these cases people scarify some of their personal preferences in order to gain benefits from the collectively purchasing behavior. Likewise can we transfer such consumer behavior to the e-market if with a suitable mode land mechanism we believe internet will be an enabler not an obstacle to collective purchasing behavior because people there get easier to setup a group with common interests? The term e-commerce emerged recently when businesses began to realize the role of the internet as a powerful business medium. Companies are increasingly interested in the application of e-commerce as a means to perform business transactions and to enhance their global competitiveness. The raw numbers tell only part of the story. According to America’s Department of Commerce online retail sales in the world’s biggest market last year rose by 26 to 55billion. That sounds a lot of money but it amounts to only 1.6 of total retail sales. The vast majority of people still buy most things in the good old “bricks-and-mortar” world. But the commerce department’s figures deal with only part of the retail industry. For instance they exclude online travel services one of the most successful and fastest-growing sectors of e-commerce. InterActiveCorp IAC the owner of expedia.com and hotels.comalone sold 10 billion-worth of travel last year—and it has plenty of competition not least from airlines hotels and car-rental companies all of which increasingly sell online. Nor do the figures take in things like financial services ticket-sales agencies pornography 2 billion business in America last year according to Adult Video News a trade magazine online dating and a host of other activities from tracing ancestors to gambling worth perhaps6 billion worldwide. They also leave out purchases in grey markets such as the online pharmacies that are thought to be responsible for a good proportion of the 700m that Americans spent last year on buying cut-price prescription drugs from across the border in Canada. And there is more. The commerce department’s figures include the fees earned by internet auction sites but not the value of goods that are sold: an astonishing 24 billion-worth of trade was done last year on eBay the biggest online auctioneer. Nor by definition do they include the billions of dollars-worth of goods bought and sold by businesses connecting to each other over the internet. Some of these B2B services are proprietary for example Wal-Mart tells its suppliers that they must use its own system if they want to be part of its annual turnover of250 billion. So e-commerce is already very big and it is going to get much bigger. But the actual value of transactions currently concluded online is dwarfed by the extraordinary influence the internet is exerting over purchases carried out in the offline world. That influence is becoming an integral part of e-commerce. To start with the internet is profoundly changing consumer behavior. One in five customers walking into a Sears department store in America to buy an electrical appliance will have researched their purchase online—and most will know down to a dime what they intend to pay. More surprisingly three out of four Americans start shopping for new cars online even though most end up buying them from traditional dealers. The difference is that these customers come to the showroom armed with information about the car and the best available deals. Sometimes they even have computer print-outs identifying the particular vehicle from the dealer’s stock that they want to buy. Half of the 60m consumers in Europe who have an internet connection bought products offline after having investigated prices and details online according to a study by Forrester are search consultancy see chart 1. Different countries have different habits. In Italy and Spain for instance people are twice as likely to buy offline as online after researching on the internet. But in Britain and Germany the two most developed internet markets the numbers are evenly split. Forrester says that people begin to shop online for simple predictable products such as DVDs and then graduate to more complex items. Used-car sales are now one of the biggest online growth areas in America. People seem to enjoy shopping on the internet if high customer-satisfaction scores are any guide. Websites are doing ever more and cleverer things to serve and entertain their customers and seem set to take a much bigger share of people’s overall spending in the future. This has enormous implications for business. http://www.guguji.cn a company that neglects its website may be committing commercial suicide. A website is increasingly becoming the gateway to a company’s brand products and services—even if the firm does not sell online. A useless website suggests a useless company and a rival is only a mouse-click away. But even the coolest website will be lost in cyberspace if people cannot find it so companies have to ensure that they appear high up in internet search results. For many users a search site is now their point of entry to the internet. The best-known search engine has already entered the lexicon: people say they have “Goggled” a company a product or their plumber. The search business has also developed one of the most effective forms of advertising on the internet. And it is already the best way to reach some consumers: teenagers and young men spend more time online than watching television. All this means that search is turning into the internet’s next big battleground as Google defends itself against challenges from Yahoo and Microsoft. The other way to get noticed online is to offer goods and services through one of the big sites that already get a lot of traffic. EBay Yahoo and Amazon are becoming huge trading platforms for other companies. But to take part a company’s products have to stand up to intense price competition. People check online prices compare them with those in their local high street and may well take a peek at what customers in other countries are paying. Even if websites are prevented from shipping their goods abroad there are plenty of web-based entrepreneurs ready to oblige. Environment in the world” says Daniel Rosenstein chief operating officer of Yahoo “People want to use the internet whenever they want how they want and for whatever they want.” Yahoo is not alone in defining its strategy as working out what its customers 260munique users every month are looking for and then trying to give it to them. The first thing they want is to become better informed about products and prices. “We operate our business on that belief” says Jeff Bezos Amazon’s chief executive. Amazon became famous for books but long ago branched out into selling lots of other things too among its latest ventures are health products,jewellery and gourmet food. Apart from cheap and bulky items such as garden rakesMr Bezos thinks he can sell most things. And so do the millions of people who use eBay. And yet nobody thinks real shops are finished especially those operating in niche markets. Many bricks-and-mortar bookshops still make a good living as do flea markets. But many record shops and travel agents could be in for a tougher time. Erik Blachford the head of IAC’s travel side and boss of Expedia the biggest internet travel agent thinks online travel bookings in America could quickly move from 20 of the market to more than half. Mr Bezosreckons online retailers might capture 10-15 of retail sales over the next decade. That would represent a massive shift in spending. How will traditional shops respond Michael Dell the founder of Dell which leads the personal-computer market by selling direct to the customer has long thought many shops will turn into showrooms? There are already signs of change on the high street. The latest Apple and Sony stores are designed to display products in the full expectation that many people will buy online. To some extent the online and offline worlds may merge. Multi-channel selling could involve a combination of traditional shops a printed catalogue a home-shopping channel on TV a phone-in order service and an e-commerce-enabled website. But often it is likely to be the website where customers will be encouraged to place their orders. One of the biggest commercial advantages of the internet is a lowering of transaction costs which usually translates directly into lower prices for the consumer. So if the lowest prices can be found on the internet and people like the service they get why would they buy anywhere else One reason may be convenience another concern about fraud which poses the biggest threat to online trade. But as long as the internet continues to deliver price and product information quickly cheaply and securely e-commerce will continue to grow. Increasingly companies will have to assume that customers will know exactly where to look for the best buy. This market has the potential to become as perfect as it gets. The rapid growth of e-commerce has already led to many studies on the adoption and use of e-commerce by organizations. Firms decisions to adopt e-commerce particularly the factors influencing their decisions are of particular interest. Daniel and Grimshaw identified significant factors affecting adoption of e-commerce by organizations cited in previous research and grouped them based on similarity and face validity into four categories of activity. The first factor concerns competition. Adoption of e-commerce by firms is driven by pressure resulting from adoption by their competitors. Firms believe that lack of adoption would lower their competitive position. The second factor concerns customers. Firms could provide enhanced service for customers through e-commerce such as by entering into a dialogue with customers and by keeping longer opening hours. Additionally adoption of e-commerce is being driven by pressure and by keeping longer opening hours. Additionally adoption of e-commerce is being driven by pressure from customers and suppliers who adopt e-commerce to improve communication and facilitate transactions. Hence the third factor concerns suppliers. Firms can use to find new suppliers and improve purchasing terms particularly with e-commerce-adopted suppliers. Finally firms adopt e-commerce based on concerns about internal operations since they believe that e-commerce could lead to cost savings and improvements in internal communication. E-commerce is particularly valuable for enabling businesses to collaborate with suppliers to provide better service to customers and improve the supply chain as well as to compete effectively against major competitors. Many electronic markets have been set up to facilitate-organization transactions and to improve market access for both suppliers and buyers. PART-B. assignment of e-commerce