Marketing And Strategic Marketing Definition

Marketing And Strategic Marketing Definition: Marketing is managing a profitable client relationship. the most goal of promoting is to draw in new customers by promising superior price and to stay and grow current customers by delivering satisfaction. Sound selling is vital to the success of each organization giant for-profit firm like Seven Rings Cement.

Most of the individuals believe that selling is nothing however selling and advertising. however currently every day the case has been modified. The new sense of promoting is satisfying client desires. A Marketer can do best if he understands client needs; develops product that offer superior values; and costs, distributes, and promotes them effectively than the merchandise can sell terribly simply.

According to Philip Kotler, selling could be a social and managerial method by that people and teams get what they have and wish through making and exchanging price with others. Finally we are able to say selling is as method by that an organization creates price {for clients|for patrons|for purchasers} and build sturdy customer relationships so as to capture price from customers in come back. to try to to selling there are some philosophy, these are as follows:

a)            Production Concept

b)            Product Concept

c)            Selling   Concept

d)            Marketing Concept and

e)            Societal selling Concept.

Among of the 5 philosophies Seven Rings Cement use selling Concept and in some cases Societal selling Concept.

Marketing Concept holds that organizational goals depend upon knowing the requirements and desires of target markets and delivering the required satisfactions higher than competitors do. this idea highlights on the client focus and values. Here selling is understood as gardening. this idea is client oriented. this idea believes that the duty isn't to seek out the correct client for the merchandise, however realize the correct product for the shoppers.

Societal selling concept holds that an organization ought to create sensible selling selections by providing consumers’ necessities, consumers’ long-run interests and society’s long-run interests   

Strategic Marketing Definition:

The strategic of Seven Rings Cement can outline the company’s ovrall mission and objectives. Marketing’s role and activities are shown in following figure:Strategic Marketing Definition

                                                                                                                                                                                                                                                                                                                     Figure: selling Strategy and selling combine.

 This figure can summarize the main activities concerned in managing selling strategy and therefore the selling mixture of SRC. Customers stand within the center. to create sturdy and profitable relationships is that the goal of SRC. when the fastened of goal SRC set their selling strategy. this is often the logic by that the SRC hopes to realize these profitable relationships. initial they are doing the segmentation of the market, target and positioning the client. Then SRC decides that customers are going to be served and the way. These facilitate to spot the entire market, then SRC divides it into smaller segments, selects the foremost promising segments and focuses on serving and satisfying customers in these segments.

Following the selling strategy SRC styles a selling combine (Product, Price, Place, and Promotion). to seek out the simplest selling strategy and blend, the corporate engages in selling analysis, planning, implementation and management. Through theses activities, the corporate watches and adapts to the actors and forces within the selling atmosphere. 

SRC adopts a client targeted selling Strategy as a result of solely this strategy is accepted within the competitive market. initial SRC win customers from competitors, then keep and grow them by delivering larger price. however before that SRC identifies the necessity and wish of shoppers. this is often as a result of sound selling needs a careful client analysis.

 SRC is aware of fine that he cannot serve the complete client profitably within the market- a minimum of all customers within the same approach. There are totally different|many various|many alternative} varieties of client and their desires additionally different similarly as amount. To do this, there are 3 processes that followed by SRC. These are:                            

a)            Market Segmentation

b)            Target selling and

c)            Market Positioning.

Market Segmentation:

The cement market consists of the many varieties of customers, differing types of cement, and completely different uses. That’s why the section the market into the subsequent ways:

a)            Corporate client

b)            Retail client

c)            Government User

d)            International client

These segmentations are done on the idea of Geographic Segmentation.

Target Marketing:

 SRC’s next job was he entire the various section in numerous ways that within the cement market. during this step SRC evaluate the attractiveness and choosing the segments to entire. There are completely different varieties of client however identical basic desires. SRC entered into the market by serving each section. Finally they began to manufacture differing types of cement which can meet {the desires|the requirements|the wants} of every needs. Strategic Marketing Definition

 Market Positioning:

SRC place the merchandise within the market by saying that “Passion to Create…”The company supply larger price to focus on customers. consistent with the SRC they suppose user will build any large construction which can be long-lasting 

Following are the some selling strategy of Seven Rings Cement:

1.            the height time is December to could then thy set a most worth of the cement.

2.            The off amount is July to October, then they set comparatively low worth.

3.            supply monthly incentive or sales commission to Dealer/ Retailer primarily based on sales volume

4.            Some times dealer releases some portion from his DO (Delivery Order) worth, Tk/bag (say DO worth 350 Tk/bag, however he can sale at 345 Tk/bag, as a result of he can get commission from the corporate say seven Tk/bag)  from his incentive to extend sales volume or to full fill his target climbing to induce higher commission.

5.            Dealer purchase cement by delivering DO letter (Delivery Order) from the corporate by paying cash, cheque or submitting band guarantee to the cement company.

6.            to extend sales in off amount some promotional activities are taken, say,

a)            Offer sales promotional package-

•             1% or two hundredth free (1or a pair of bag free per one hundred bag)

•             Some times company use gold coin, TV, freeze, Air price tag etc.

b)            Through event for mason, house owner in numerous district and Dhaka town.

c)            Distribute completely different gift item consistent with all stake holders (mug, pen, T Shirt, tissue box, calendar, diary, note book, note pad, tea set, key holder & wallet, paper weight, umbrella and thus many)

7.            to extend whole promotion :

•             Advertisement through TVC, bill board, wall painting, company VDO displaying is finished.

•             Conduct technical seminar for engineers, consultant, and engineering department.

•             Design coaching and tour program for institutional/ academy’s student.

•             Through party for honorable consumer, prestigious project.

•             Bear all cement take a look at expense for client.

8.            sensible whole perception insists to carry premium worth ( higher price)

9.            For big/ company client, company worth is obtainable (offer less worth than worth offered to dealer and retailer)

10.          Market info, competitors info are acknowledge as market intelligences and create policy consistent with that

11.          Exporting to jap a part of the India. Strategic Marketing Definition