STUDY SOLVE DETAILED COURSE OUTLINE:COURSE # MKT :TITLE: Marketing Research Course Syllabus
1. Introduction: All about Research Marketing Research Functions of MR - Decision Making -- Problems and Opportunity finding : base of all researches ( Tull and Hawkins : Chap – 1))
2. Research Process and Research Design : Nature of Marketing research Design – Steps in MR design process -- Potential Errors affecting research design. (Tull and Hawkins : Chap – 3)
3. Survey Research: Nature of survey research - Types of Interview – Types of survey - Criteria for the selection of Survey method. -- Non-response. (Tull and Hawkins, Chap - 6).
4. Questionnaire Design : Nature of Questionnaire design -- Preliminary decisions -- Question contents -- Question Phrasing -- Response format -- Question sequence -- Physical characteristics -- Pretesting. (Tull and Hawkins, Chap - 10).
5. Direct Response : Attitude Scales and Measures of Emotions-- : Rating scales - Attitude scales - Emotion measurement -- Derived attitude Scales : Conjoint analysis, Perceptual mappings. (Tull and Hawkins, Chaps – 11). Marketing Research Course Syllabus
6. Qualitative Research : Depth Interview Projective Techniques. (Tull and Hawkins, Chap -- 13)
7. Sampling Process : Census vs sample - Sampling process. (Tull and Hawkins,Chap -- 15 )
8. Data Analysis and Evaluation: Basic methods and Tools of Data analysis and Evaluation -- Test of Hypothesis & Other related issues (Any Suitable Statistics Book). study solve
10. Marketing Research Reports: Types – Preparation for the Report -- Contents – Presentation -- Principles of Report writing. Marketing Research Course Syllabus
2. Research Process and Research Design : Nature of Marketing research Design – Steps in MR design process -- Potential Errors affecting research design. (Tull and Hawkins : Chap – 3)
3. Survey Research: Nature of survey research - Types of Interview – Types of survey - Criteria for the selection of Survey method. -- Non-response. (Tull and Hawkins, Chap - 6).
4. Questionnaire Design : Nature of Questionnaire design -- Preliminary decisions -- Question contents -- Question Phrasing -- Response format -- Question sequence -- Physical characteristics -- Pretesting. (Tull and Hawkins, Chap - 10).
5. Direct Response : Attitude Scales and Measures of Emotions-- : Rating scales - Attitude scales - Emotion measurement -- Derived attitude Scales : Conjoint analysis, Perceptual mappings. (Tull and Hawkins, Chaps – 11). Marketing Research Course Syllabus
6. Qualitative Research : Depth Interview Projective Techniques. (Tull and Hawkins, Chap -- 13)
7. Sampling Process : Census vs sample - Sampling process. (Tull and Hawkins,Chap -- 15 )
8. Data Analysis and Evaluation: Basic methods and Tools of Data analysis and Evaluation -- Test of Hypothesis & Other related issues (Any Suitable Statistics Book). study solve
10. Marketing Research Reports: Types – Preparation for the Report -- Contents – Presentation -- Principles of Report writing. Marketing Research Course Syllabus